Email Marketing Game Plan Articles

Blog Post Article 1

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If you’re like me, and a lot of other people trying to get started with an Internet business, you’ve been “playing” in email marketing for a while now.

You probably send out emails every once in a while, but aren’t sure what to write, and want to send helpful emails as well as promotions to people.

It’s frustrating because you spend all of this time writing emails, only to see that no one is acting on them…or even worse, no one is opening them.

No matter what you try, nothing has changed. Until now.

I want to tell you more about the Email Marketing Game Plan, the new course by Nick James that will teach you how to do well with email marketing.

I’ve now had some time to go over it, and the Email Marketing Game Plan is the fastest and easiest way to start making money with email marketing.

This course is amazing because it not only includes training but a lot of templates that you can customize and use yourself.

And that’s not all. Here’s what else Email Marketing Game Plan will do for you:

You’ll discover 9 ways for getting subscribers to eagerly open every single one of your emails. These tips work for everyone, no matter what you’re selling.

You’ll find out which 2 components every subject line must have. If you don’t include at least one of these, your emails won’t get opened.

You’ll discover a way to hook readers in the first few lines of your email and keep them hanging on your every word.

You’ll get a nifty trick for cracking even the hardest prospects and putting them in a buying mood.

You’ll learn the number one strategy for getting subscribers to click the “buy now” button immediately.

You’ll learn a whole lot more too. In fact, this is just some of what you’ll learn in the FIRST module!

If all of this training wasn’t enough, you’ll also get templates that are simple to use that you’ll be able to use to send emails, no matter what niche you’re in.

I know, this all seems pretty amazing. Maybe even a little too good to be true. But you don’t have to take my word for it.

Just click below to look at exactly what you’ll get with the Email Marketing Game Plan package.

In fact, if you get it right now, you’ll also get a 150 page bonus training!

Check it out for yourself now, because you shouldn’t go any longer without knowing how to get people to open and take action on your emails.

You won’t find a better or easier way to become better at writing emails so click here to get started…and don’t wait!

Get the Email Marketing Game Plan now!

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Blog Post Article 2

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Everyone knows that they have strengths in their business and that there are a few other things that are weaknesses.

I know that one of my weaknesses is in sending regular emails to my list. While I think I’m slowly getting better, I always have a hard time coming up with subject lines and trying to make my emails sound like they would hear me if I was talking to them.

But I just purchased (less than an hour ago) something that I know is going to help, and I am SO excited!

It’s from Nick James. Now let me just get this out of the way. I purchase almost everything he releases. Why? Because his stuff is THAT good. So when I heard that he had a new course out, I was excited…but when I saw what the course was on, I was REALLY excited, because I know I could use some help with my emails.

The Email Marketing Game Plan will help you with your emails. We’re talking about coming up with better subject lines so more people will open your email, as well as better emails themselves so that you can convince people to click whatever link it is you want them to or buy whatever you’re selling.

Since I’ve only had it for a little while, I’d be lying if I told you I went through the entire course already. So far, I’ve “flipped” through it, and have gone through part of the first module already, which talks about subject lines and getting people to open your email.

You will learn how to craft better emails with this course. You’ll get more people opening your email, and actually looking forward to getting your emails each day/week.

What you’re really going to love about this course is all of the templates.

It’s one thing to say, “these are the types of things you should do to create a better subject line for your emails”, but it’s another completely to say, “here are some exact titles you can use.”

It will make things SO much easier when you’re trying to get an email set up. You can just skim through the subject lines, pick what you like, and insert your subject and you’re done.

If you have a hard time getting your emails written, you’ll love the 75 “email starters” that will get you going.

There are many other templates as well that you will find helpful.

Even though I’m not finished going through the course yet, I wanted to share this now, so that you can read it along with me as we learn how to craft better emails, and end up having a stronger connection with our lists (and making more money!) as we go.

If that sounds good to you…check out the Email Marketing Game Plan and all of the templates that come with it.

Get the Email Marketing Game Plan now!

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Blog Post Article 3

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Ever hear that the fortune is in your mailing list?

It’s true. But only if you know how to get your subscribers to actually open your emails.

I don’t know about you, but I yawn every time someone tells me about the size of their mailing list.

You know why? Because if their subscribers aren’t eagerly opening every single one of their emails, reading them, and clicking the “buy” links, then list size doesn’t matter. It’s the responsiveness of your list that matters, not the size.

The first step to building a responsive list is to get your subscribers to open up your emails. Here are five ways to do it…

1. Write irresistible subject lines.

One of the keys to boosting your open rate is to write emails with click-worthy subject lines. Generally, this means your subject line should present a benefit and/or arouse curiosity.

Let me give you a couple of examples:

•	Who else wants 100% more web traffic?
•	How to lose weight quickly and easily…
•	Impress your friends at your next dinner party…
•	The secret anti-aging method found in your fridge…

Now it’s your turn. Ask yourself, what is the single biggest benefit someone will receive if they open up your email? Whatever that is, present it in the subject line. If possible introduce curiosity (the last example above is a good example of a curiosity-arousing subject line).


2. Create a recognizable “from” field.

If your subscribers know you by your personal name but your email “from” field is your business name, they may not recognize your email. If they don’t recognize it, they won’t read it, they’ll trash it, and they may even hit the “spam” button on it.

So be sure you’re using a name that your subscribers will recognize instantly.

3. Provide great content in every email.

When your subscribers first join your list, they’re likely to read every email you send them for the first couple of weeks. As such, be sure to provide great content right away to impress your subscribers.

The more impressed they are at the outset, the more likely it is they’ll keep opening your emails in a month from now, a year from now, five years or more.


4. Give your subscribers what they want and expect.

Whether you know it or not, you’ve created expectations in your newsletter about what kind of content you’ll send and how often you’ll send it. If you suddenly “re-purpose” your newsletter for any reason, your open rate is going to plummet, and you may even start losing subscribers.

For instance, there are quite a few marketers who promote something for a friend just to help out the friend. But if the friend’s offer doesn’t match the subscribers’ expectations, those subscribers aren’t going to be as willing to open the email next time.

Let me give you a specific example…

Example: If you have a science fiction newsletter and you promote your friend’s romance novel, your future open rate may decline because you’re not giving your subscribers what they want and expect.


5. Build anticipation.

Still another way to increase your email open rate is to build anticipation for future emails at the end of your current emails. 

Example:  “Keep an eye on your inbox, because in just three days from now you’ll discover the #1 trick for getting a puppy to stop chewing your shoes, instantly!”

Conclusion

You just discovered five surefire ways to boost your email open rate. But you know what? These methods are just the tip of the iceberg when it comes to boosting your open rate and creating emails that get results. If you want some more great tips be sure to check out the complete Email Marketing Game Plan at
https://bit.ly/2yFr5nc

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Blog Post Article 4

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If you have an email list, then one of your top priorities is to boost the response rate of that list. In other words, you want to engage your readers.

You want them to click on your emails and then hang on your every word. Heck, you want them to sit by their inboxes waiting for your emails on your regular publishing days. And if you don’t get an email sent out, you want them to miss it so much that they email you to see if you’re okay (yes, this actually happens).

Truth is, a lot of marketers who start building a mailing list sort of expect all of these things to happen magically. Then they feel disappointed when their list seems more like a lumpy sack of potatoes then real, live human beings on the other side of those email addresses. 

It gets worse…

Not only do these marketers have problems getting people to buy from the list, they even have troubles getting the list to do the simplest of tasks, such as “liking” a Facebook page or taking a 30-second poll.

Obviously, a problem like this doesn’t have a one-step solution. You need to work on managing your subscribers’ expectations and engaging your audience with good content. However, you’ll also want to use these three tips for boosting your response rates…

1. Test your subject lines.

Your subject line is the most important part of your entire email. After all, if your subject line doesn’t do its job (which is to get people to open your email and start reading it), then the rest of your email is wasted. No one will read it. It will go straight to the trash alongside the Viagra spam and emails from Nigerian princes.

That’s why it’s so important for you to spend time crafting compelling subject lines. But it’s also important for you to test these subject lines. Virtually all the major autoresponders and mailing list managers (like Aweber.com) give you the tools and analytics to split-test your subject lines on emails to see which ones improve your open rates and conversion rates. So stop guessing what subject lines work and start testing!

2. Provide a clear call to action.

The next method for improving your response rate is to tell your subscribers exactly what you want them to do when they reach the end of your email. This is referred to as a call to action.

Examples:

•	Click here now to claim your free report…
•	Click here now to register for this exciting workshop…
•	Click here now to enter your coupon code and save a whopping 50% off the regular retail price…

Point is, be specific – take your subscribers by the hand and explicitly tell them what to do. It may seem obvious what to do, but you’ll boost your conversion rate with this simple tip.

3. Send multiple emails with the same offer.

Sometimes people don’t read every single email we send. (I know, shocking… right?) Sometimes people do read every email, but they don’t take the action went want them to take. In the case of a product purchase, they may decide to “think about it.”

So here’s what you need to do: send out multiple emails for every product you promote. This not only helps build the value of the offer, but it also makes your subscribers more familiar with the offer – both of which will boost conversion rates. And yes, it also helps ensure those subscribers who skip emails will see the offer.

How many emails you send depends on what you’re selling. However, you’ll want to promote the offer in at least three separate emails. That helps build familiarity with the offer, as well as making sure most subscribers see at least one of your emails.

Conclusion

These tips all seem pretty simple, but don’t overlook them. They’re powerful and proven ways to boost your response rates so that you can start making more money with your mailing list. If you enjoyed this article, you're definitely going to love the Email Marketing Game Plan from Nick James which I have just been studying. Check out all the details here:
==>>https://bit.ly/2yFr5nc

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Blog Post Article 5

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You’ve heard the fortune is in the list, and that is 100% true. But if we’re going to be a little picky, we might elaborate and say the fortune is in the RELATIONSHIP with your list.

You see, just having a mailing list of warm bodies isn’t going to do much for your business revenue. You need to engage these readers. You need to get them to read your emails. And you need to get them to take action by clicking on your links within your emails.

So, what’s the secret for increasing your response rate and boosting your list profits?

Simple: You need to develop a good relationship with your subscribers.

Think about it…

Let’s suppose a stranger walked up to you and asked for a ride uptown. Would you do it? Probably not.

Now let’s suppose you met a good friend on the street who asked you for this same favor. Would you do it? Probably. And the reason you’re more likely to do a favor for a friend is because you know, like and trust him.

Listen, you don’t exactly have to be friends with your subscribers, but they do have to know, like and trust you. Once you reach that level of a relationship, then you’ll start enjoying a more responsive list.

So how do you attain that sort of relationship with your subscribers? Like this…

Stay In Front Of Your Subscribers

Sometimes list owners get a little lax with their list. They put off writing to their subscribers. If they don’t have something in mind, they just don’t email. At other times, they simply forget to send out emails.

This is a mistake. If you don’t stay in front of your subscribers, they’ll forget about you. It’s out of sight, out of mind. That’s no way to develop a relationship.

Think about all the relationships you’ve developed offline. How did you do it? By keeping in contact via the phone, personal meetings, texting, social media and similar ways. But the point is, you connected with your friends regularly, which is how you became friends and grew to know, like and trust each other.

The same applies to your business relationships. If you want your subscribers to know, like and trust you, then you need to get an email out to them on a regular basis (preferably once a week).

Recommend Good Products Only

Every once in a while you’re going to run into promotional opportunities that could put a lot of money in your pocket, like a high-commission product with a high conversion rate. However, when you take a closer look, you may discover that it’s not a very good product.

What should you do?

Skip it. Your reputation and your relationship with your list is worth far more than any high-converting, high-commission product. If you wouldn’t recommend this product to your mother or best friend, then don’t recommend it to your list.

Place Your Subscribers’ Needs Above Your Own

You probably built a mailing list to make money, right? Of course. However, when you’re actually emailing your list, you need to put that thought aside – your readers are smart, so they’ll know if you view them as automated cash machines. Instead, you need to think about what is good for your list.

Zig Ziglar used to say (paraphrased) that if you help people get what they want, then you’ll get what you want too. That is absolutely true when it comes to building a responsive list. If you focus on giving your subscribers what they want and need (e.g., good solutions, recommendations and content), then you’ll get what you need too.


Conclusion

You just discovered three ways to build a relationship with your mailing list, which in turn will boost your overall profits. So make sure you use them :-) 

If you'd like to learn more about using email to market everything you do better. Make sure you check out The Email Marketing Game Plan at:

==>> https://bit.ly/2yFr5nc

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Blog Post Article 6

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You have a great product that gets rave reviews from customers. You have a killer sales letter. And your product is flying off its virtual shelves.

Next step, you decide to expand your promotions and do a solo mailing, (aka an email marketing broadcast).

This mailing might be to your own list. You might swap solo mailings with a joint venture partner. Or maybe you buy advertising space in a related newsletter.

The big day comes. The newsletter publisher sends his newsletter out to tens of thousands of eager subscribers. You sit at your computer, leaning in, almost holding your breath with anticipation. You can almost imagine your PayPal account filling up with cash.

And then… nothing. Zero sales. Zero cash. Your solo ad flops.

Horrifying? Yes. Preventable? Thankfully so. Before you even think of doing a solo mailing, read this 'mini-tutorial'…

Tip: Depending on how much space you have, your goal shouldn’t be to sell the product. That’s because there’s not enough room in a typical solo mailing. Instead, you need to pre-sell the product. That is, whet the reader’s appetite by sharing the product benefits… and then give him a reason to click through to the sales page.

Step 1: Create a Killer Headline

Your headline needs to share a benefit and, whenever possible, arouse curiosity in order to catch your prospect’s attention. If it doesn’t catch attention, your prospect won’t even bother opening or reading the email.

Examples:

•	At Last! Now You Too Can [Benefit]! Example: “At Last! Now You Too Can Learn to Play the Guitar!”

•	Here’s the Surprising Truth About [Topic]. Example: “Here’s the Surprising Truth About Making Money With a Blog!”

•	Discover the Secrets of [Benefit]! Example: “Discover the Secrets of Turning $100 into $1000!”


Step 2: Hook Your Reader Right Away

Your headline pulled the reader into our solo mailing. Now you need to keep his attention and raise his interest level. Here are three ways to do it:

a)	Ask a question. Example: “Are you tired of being fat?”

b)	Share a story (that the reader can identify with). 

Example: Tears rolled down Suzy’s face and she stood in her bedroom, struggling to get dressed. Her jeans were too tight. And these were her ‘fat jeans!’” 

c)	Offer a fact. Nearly 1/3 of Americans are considered obese…

Step 3: Answer the “WIIFM” Question

Once you’ve pulled the prospect into your letter with a good opening, then you need to start selling (pre-selling) him on the product. You do this by listing the main benefits of the product, preferably in a short, bulleted list.

Examples:

•	You’ll discover how to [insert benefit here]! 

•	You’ll find out the quick and easy way to [insert benefit here]!

•	Never again will you have to put up with [bad thing]!

Step 4: Give Prospects a Reason to Click Through

Finally, you need to provide a call to action where you encourage your readers to click through to the sales page and purchase the product. Ideally, you can create a sense of urgency or even a fear of loss.

Examples:

•	Hurry, there are only 20 spots left – click here to claim yours!

•	If you act now you’ll get the bonus package – but hurry, this offer ends tonight. Click here to claims yours now!

•	Click here to find out what this workshop can do for you. But don’t delay, because there are only 27 seats available!

In summary: Your solo mailing needs to create attention, interest, and desire in your prospects. Once you’ve done that, your final step is to call the prospect to action and give them a reason to click through to your sales page. Then you just let your sales page close the sale!

Discover more about using email to market everything you do better. Make sure you check out The Email Marketing Game Plan at:

==>> https://bit.ly/2yFr5nc

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